Saint-Gobain

About this campaign

Context

Saint-Gobain has initiated a Brand Content strategy by launching a series of podcasts. They have called on experts to explore with the user innovation through the prism of materials and project it into the future.

Issue

How to increase the visibility of podcasts via an interactive and conversational display?

Goals

Create excitement around the brand

Giving visibility to podcasts

Awards won

Gold

Conversational
2022

Innovations

Innovative 360 device driven by audio and conversational

Ensure engagement through certified listening and conversational interaction with the podcast series

Multi-modal in-banner interaction: click, touch, talk

Device

IAB formats 300×600 and 300×250
Voice customization
Voice application on Google Assistant and Amazon Alexa

Interested?

Nothing could be easier, let's organize a demo meeting. We'll show you around.

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