About this campaign
Context
Every year, the Marine Nationale (french Navy) has to recruit more than 4,000 young French people, aged between 17 and 30.
Communication campaigns (Display, social networks, trade fairs, database exploitation, JDC, etc.) are carried out and generate a very high volume of requests for appointments at CIRFA.
Issue
These leads need to be pre-qualified before being sent to the recruiting sailors.
Candidates who have not completed the recruitment process should be contacted again using appropriate communication tools.
The Marine Nationale, with its limited human resources, has to be reactive in order to respond to the extremely high demand from candidates in a tight job market.
Solution implemented
Development of an automated, customised process with the following functionalities:
- Access to a secure interface
- Import of collected data
- Sending sms with url to a form
- Provision of the form
- Managing the requalification of collected data
- Administration of accounts for data importers
- Statistics monitoring in an interface
Awards won
Prix spécial du jury
2023
Campagne de recrutement qualifiée
2023
Innovation prize
2023
Recruitment campaign
2023