About this campaign
Context
Creation of a voice application with the voice of Emmanuel Curtil alias GhostFace (the film's official French voice actor) testing the user's knowledge of the Scream saga
Issue
How can the Google Assistant be implemented in a digital communication strategy based only on social networks to promote the movie Scream?
Goals
Innovate and create excitement around the release of the film
Awards won

Bronze
Storytelling
2022

Bronze
Conversational
2022