Scream 5

About this campaign

Context

Creation of a voice application with the voice of Emmanuel Curtil alias GhostFace (the film's official French voice actor) testing the user's knowledge of the Scream saga

Issue

How can the Google Assistant be implemented in a digital communication strategy based only on social networks to promote the movie Scream?

Goals

Innovate and create excitement around the release of the film

Awards won

Bronze

Storytelling
2022

Bronze

Conversational
2022

Innovations

Creation of an immersive and interactive voice experience to promote the launch of the movie Scream

1st vocal experience for Paramount

1st voice application created to promote the release of a movie

Device

Voice application on Google Assistant
Communication on social networks

Interested?

Nothing could be easier, let's organize a demo meeting. We'll show you around.

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