About this campaign
Context
2020 has turned the organization of work upside down and put the human being back at the heart.
Its expectations call for more connections and links with B2B brands.
Issue
72 % of B2B consumers want brands to inspire them.
53 % feel inspired by brand experiences.
Goals
For more proximity with the brand combined with innovation, the conversational axis has been chosen to amplify our media investments and to create consideration for the new Mobility Business products!
Awards won

Gold
Acquisition & PRM
2022

Silver
B2B
2022