About this campaign
2020 has turned the organization of work upside down and put the human being back at the heart.
Its expectations call for more connections and links with B2B brands.
72 % of B2B consumers want brands to inspire them.
53 % feel inspired by brand experiences.
For more proximity with the brand combined with innovation, the conversational axis has been chosen to amplify our media investments and to create consideration for the new Mobility Business products!
Acquisition & PRM