TotalEnergies – Mobility Business

About this campaign

Context

2020 has turned the organization of work upside down and put the human being back at the heart.

Its expectations call for more connections and links with B2B brands.

Issue

72 % of B2B consumers want brands to inspire them.

53 % feel inspired by brand experiences.

Goals

For more proximity with the brand combined with innovation, the conversational axis has been chosen to amplify our media investments and to create consideration for the new Mobility Business products!

Awards won

Gold

Acquisition & PRM
2022

Silver

B2B
2022

Innovations

Creating a unique experience through a warm, human voice
Generate qualified leads on the site through an interactive and conversational experience
Multi-modal in-banner interaction: click, touch, talk

Device

  • IAB formats 300×600 and 300×250
  • Voice customization
  • Voice application for games / contests on Google Assistant and Amazon Alexa

Interested?

Nothing could be easier, let's organize a demo meeting. We'll show you around.

Book a demo