Fisher Price

About this campaign

Context

Creation of a funnel to help consumers choose the perfect toy for their children during the Christmas season directly in the digital format.

Issue

How to increase consumer engagement via a display campaign?

Goals

To help the consumer in the choice of his product

Create double engagement: interaction time and click-through rate

Innovate

Awards won

Silver

Conversational
2022

Bronze

Product search
2022

Bronze

Digital advertising
2022

Innovations

Creation of a unique experience through a warm human voice, accompanied by a sound ambiance.
Fisher-Price's 1st interactive media campaign
Multi-modal in-banner interaction: click, touch, talk

Device

  • IAB formats 300×600 and 300×250
  • Voice customization
  • Adding product visuals to the conversation

Interested?

Nothing could be easier, let's organize a demo meeting. We'll show you around.

Book a demo